From the 'and finally' pieces on the main BBC and ITV news bulletins, to Newsnight, the BBC News website and every newspaper in the country, both Friday and Saturday were 'Dress Day'...
Someone brought an image of it into work on Friday. I've never seen my workplace more animated. It went viral. Most people (like me) saw it as clearly white and gold. A few saw it as blue and black (which apparently it really is). People just couldn't believe that other people couldn't see what they were seeing. Some started giving possible scientific explanations. Many Googled. A handful got on with their work. It was a genuine phenomenon. And I was a part of it.
As they say on Twitter, #realnews.
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